Shayne Heathfield
Case studies
About
Shayne Heathfield
Case studies
About
Health & Wellness
City of Mississauga
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Industry
Health & Wellness
Health & Wellness
Health & Wellness
Project date
Project date
2010
2010
Platforms
Platforms
50-101
50-101
35%
Improved Onboarding Process
Improved Onboarding Process
9 times
Increase in User Retention
Increase in User Retention
95%
Increase in Time Spent on Website
Increase in Time Spent on Website
To quickly validate real-world queries and speech-to-text, we built a voice logging chat experience which allowed us to launch our internal and beta testing rapidly.
To quickly validate real-world queries and speech-to-text, we built a voice logging chat experience which allowed us to launch our internal and beta testing rapidly.
Future iterations
We had to make compromises on what to build in order to launch quickly, however there were a number of iterations I was exploring alongside development:
Embed voice logging into the primary search bar to streamline the logging experience and drive higher feature adoption
Allow users to make edits to their query—eliminating the need to start their entire search over again.
Design leadership
Design leadership
I led this high-visibility, ambiguous, zero-to-one initiative by partnering closely with product and engineering to define the problem space, establish clear desired outcomes, and guide solution discovery.
I led this high-visibility, ambiguous, zero-to-one initiative by partnering closely with product and engineering to define the problem space, establish clear desired outcomes, and guide solution discovery.
Vision and clarity
Developed visually engaging presentation decks to communicate vision and progress.
Rapid iteration
Built momentum through quick loops of ideation, validation, and iteration — always moving closer to what works best.
Empathy in action
Conducted targeted user research to uncover nuanced behaviours and validate opportunities.
Empathy in action
Framed design decisions — outlining tradeoffs, presenting clear recommendations, and connecting choices to business impact.
Vision and clarity
Developed visually engaging presentation decks to communicate vision and progress.
Rapid iteration
Built momentum through quick loops of ideation, validation, and iteration — always moving closer to what works best.
Empathy in action
Conducted targeted user research to uncover nuanced behaviours and validate opportunities.
Empathy in action
Framed design decisions — outlining tradeoffs, presenting clear recommendations, and connecting choices to business impact.
UX direction
UX direction
The proof of concept informed several design decisions, including moving away from a chat experience and the ability to add serving sizes.
The proof of concept informed several design decisions, including moving away from a chat experience and the ability to add serving sizes.
What's the scoop with serving sizes?
What's the scoop with serving sizes?
One of the biggest pain points with logging manually is that there are often too many (or not enough) serving sizes to choose from.
With the ability to articulate exactly how much you consumed (numerically and colloquially), voice log allows users to save time and frustration.
One of the biggest pain points with logging manually is that there are often too many (or not enough) serving sizes to choose from.
With the ability to articulate exactly how much you consumed (numerically and colloquially), voice log allows users to save time and frustration.
During testing, we discovered that the LLM can parse what a "sleeve of Oreos" is.
It's 13 Oreos.
Not sponsored!
During testing, we discovered that the LLM can parse what a "sleeve of Oreos" is.
It's 13 Oreos.
During testing, we discovered that the LLM can parse what a "sleeve of Oreos" is.
It's 13 Oreos.
Not sponsored!
What we shipped
What we shipped
What we shipped
Future iterations
We had to make compromises on what to build in order to launch quickly, however there were a number of iterations I was exploring alongside development:
Embed voice logging into the primary search bar to streamline the logging experience and drive higher feature adoption
Allow users to make edits to their query—eliminating the need to start their entire search over again.
See more case studies showcasing my design impact
See more case studies showcasing my design impact
What we shipped
What we shipped
What we shipped