Shayne Heathfield
Case studies
About
Shayne Heathfield
Case studies
About
I design for impact at scale, uniting empathy and refined execution to deliver growth and business impact.
A product designer with:
→ 10+ years experience (Etsy, MyFitnessPal)
→ Zero-to-one consumer and B2B products
→ Growth and retention focus with a bias for action
I design for impact at scale, uniting empathy and refined execution to deliver growth and business impact.
A product designer with:
→ 10+ years experience
→ Zero-to-one consumer and B2B products
→ Growth and retention focus with a bias for action
I design for impact at scale, uniting empathy and refined execution to deliver growth and business impact.
A product designer with:
→ 10+ years experience (Etsy, MyFitnessPal)
→ Zero-to-one consumer and B2B products
→ Growth and retention focus with a bias for action
I design for impact at scale, uniting empathy and refined execution to deliver growth and business impact.
A product designer with:
→ 10+ years experience (Etsy, MyFitnessPal)
→ Zero-to-one consumer and B2B products
→ Growth and retention focus with a bias for action
Driving growth with AI at the #1 health and fitness app with 94.6% conversion in food logs
How I made logging food as easy as speaking using LLMs to reach 300K+ users in year one, averaging 9 logs per week.
Zero-to-one
AI
LLMs
Prototyping
View case study
Driving growth with AI at the #1 health and fitness app with 94.6% conversion in food logs
How I made logging food as easy as speaking using LLMs to reach 300K+ users in year one, averaging 9 logs per week.
Zero-to-one
AI
LLMs
Prototyping
View project
Driving growth with AI at the #1 health and fitness app with 94.6% conversion in food logs
How I made logging food as easy as speaking using LLMs to reach 300K+ users in year one, averaging 9 logs per week.
Zero-to-one
AI
LLMs
Prototyping
View case study
Driving growth with AI at the #1 health and fitness app with 94.6% conversion in food logs
How I made logging food as easy as speaking using LLMs to reach 300K+ users in year one, averaging 9 logs per week.
Zero-to-one
AI
LLMs
Prototyping
View case study
Increasing revenue at the largest handcrafted marketplace with new search filter for a 3% lift in sales
How I built trust with Etsy’s top sellers by introducing Star Seller signals—boosting buyer awareness by 36% and driving repeat business.
Test + iterate
Quick wins
Rapid experimentation
View case study
Increasing revenue at the largest handcrafted marketplace with new search filter for a 3% lift in sales
How I built trust with Etsy’s top sellers by introducing Star Seller signals—boosting buyer awareness by 36% and driving repeat business.
View project
Test + iterate
Quick wins
Rapid experimentation
Increasing revenue at the largest handcrafted marketplace with new search filter for a 3% lift in sales
How I built trust with Etsy’s top sellers by introducing Star Seller signals—boosting buyer awareness by 36% and driving repeat business.
Test + iterate
Quick wins
Rapid experimentation
View case study
Increasing revenue at the largest handcrafted marketplace with new search filter for a 3% lift in sales
How I built trust with Etsy’s top sellers by introducing Star Seller signals—boosting buyer awareness by 36% and driving repeat business.
Test + iterate
Quick wins
Rapid experimentation
View case study
Simplifying apps for 800k+ citizens by transforming complex flows into easy-to-use digital experiences
How I collaborated with researchers and stakeholders to redesign apps and forms—making them clearer and eliminating 100k+ service requests, saving millions for the City of Mississauga.
Gov tech
Accessibility
Agile + scrum
View project
Simplifying apps for 800k+ citizens by transforming complex flows into easy-to-use digital experiences
How I collaborated with researchers and stakeholders to redesign apps and forms—making them clearer and eliminating 100k+ service requests, saving millions for the City of Mississauga.
View project
Gov tech
Accessibility
Agile + scrum
Simplifying apps for 800k+ citizens by transforming complex flows into easy-to-use digital experiences
How I collaborated with researchers and stakeholders to redesign apps and forms—making them clearer and eliminating 100k+ service requests, saving millions for the City of Mississauga.
Gov tech
Accessibility
Agile + scrum
View project
Simplifying apps for 800k+ citizens by transforming complex flows into easy-to-use digital experiences
How I collaborated with researchers and stakeholders to redesign apps and forms—making them clearer and eliminating 100k+ service requests, saving millions for the City of Mississauga.
Gov tech
Accessibility
Agile + scrum
View project
Increasing engagement with onboarding tutorial for 3x lift in food logs
How I used the product operating model (POM) to uncover user pain points and reduced error rates by 17.3% while increasing voice log conversion by 3.4%.
Product operating model
User research
Cross-functional collaboration
View case study
Increasing engagement with onboarding tutorial for 3x lift in food logs
How I used the product operating model (POM) to uncover user pain points and reduced error rates by 17.3% while increasing voice log conversion by 3.4%.
View project
Product operating model
User research
Cross-functional collaboration
Increasing engagement with onboarding tutorial for 3x lift in food logs
How I used the product operating model (POM) to uncover user pain points and reduced error rates by 17.3% while increasing voice log conversion by 3.4%.
Product operating model
User research
Cross-functional collaboration
View case study
Increasing engagement with onboarding tutorial for 3x lift in food logs
How I used the product operating model (POM) to uncover user pain points and reduced error rates by 17.3% while increasing voice log conversion by 3.4%.
Product operating model
User research
Cross-functional collaboration
View case study
The proof is in the pudding 🍮
(data is my pudding of choice)
The proof is in the pudding 🍮
(data is my pudding
of choice)
9 %
adoption rate of auto-reply feature
Etsy
23 %
Lift in average revenue per user
MyFitnessPal
2x
food logs by launching quick log feature
MyFitnessPal
$1m
increased revenue with 0.6% lift with Star Seller filter
Etsy
9 %
adoption rate of auto-reply feature
Etsy
23 %
Lift in average revenue per user
MyFitnessPal
2x
food logs by launching quick log feature
MyFitnessPal
$1m
increased revenue with 0.6% lift with Star Seller filter
Etsy
$1m
increased revenue with 0.6% lift with Star Seller filter
Etsy
Etsy
23 %
Lift in average revenue per user
MyFitnessPal
9 %
adoption rate of auto-reply feature
Etsy
2x
food logs by launching quick log feature
food logs with quick log feature
MyFitnessPal
$1m
increased revenue via 0.6% lift with Star Seller filter launch
Etsy
Companies I've worked with
Companies I've worked with
Highlighting partnerships with analytical brands.
