Jun 2023 - Oct 2025
Lead Product Designer, MyFitnessPal
Featured in Apple App Store Essentials: Top 10 Healthy Eating Apps
→ Launched voice logging feature adopted by 300K+ unique users in its first year, averaging 9 uses per week with a 95% conversion rate
→ Redesigned diary experience from the ground up, leading to to lift of ~7% to average food days logged (iOS and Android) and 23% lift in average revenue per user
→ Increased new users by 1% and new subs by 0.5% for a value of more than $2M with launch of voice logging
Jun 2022 - Jun 2023
Senior Product Designer, Etsy
→ Launched Auto-Reply feature with a 9% adoption rate in the first month of launch. Qualitative feedback produced a 4:1 thumbs up vs thumbs down reaction to launch group.
→ Launched Star Seller Search Filter which increased conversion by 0.6%, resulting in over $1m in additional gross merchandise sales (GMS) over the experiment period.
Feb 2021 - May 2022
Senior Product Designer, MyFitnessPal
Featured in: Apple App of the Day & Google Play’s Best of 2021
→ Launched Quick Log feature with 50% of foods logged with the new feature
→ Launched fast action buttons for popular tools, increasing usage from less than 10% to more than 63% in the experiment period
→ Designed new empty states that converted cold start users into repeat loggers, increasing recurring subscriptions
Mar 2018 - Feb 2021
Senior UX Designer, GHD Digital
→ Designed and delivered 150+ websites and mobile applications for government organizations, libraries, public transit agencies, and other public-facing institutions
→ Translated design systems and strict brand guidelines into user-friendly, visually consistent digital products that scaled with client needs
→ Championed UI interactions, microcopy, and accessibility best practices to create intuitive, streamlined user experiences
→ Mentored junior designers, fostering growth in interaction design, design systems, and UX best practices
Jan 2012 - Feb 2021
Senior UX & Product Designer, Freelance
→ Created wireframes, user stories, user journeys, flows, sitemaps and mockups for web and mobile applications (iOS & Android) using Figma, Mural, Adobe XD, and Adobe Creative Cloud
→ Implemented human-centric, accessible, and inclusive design practices following best practices, AODA and WCAG 2.0 standards
→ Created functional prototypes for user testing, conducted and interpreted qualitative and quantitative research and applied findings through iterative design process
→ Provided detailed specifications for developers, exercising a high level of technical acuity with an understanding of front-end technologies
2014 - 2015
Intermediate UI/UX Designer, B+H Architects
2013 - 2014
Visual Designer, Cocreo
2011 - 2013
Graphic Designer, The Pop Shop