Shayne Heathfield

Case studies

About

With a bias toward action, I thrive in data-driven, iterative, and collaborative environments. I set a high bar for quality and communicate proactively and candidly.

With a bias toward action, I thrive in data-driven, iterative, and collaborative environments. I set a high bar for quality and communicate proactively and candidly.

Specialities

Growth & retention

Growth & retention

Users impacted

400M+

400M+

Philosophy

Ship it (and learn)

Ship it (and learn)

With a bias towards action, I thrive in data-driven, iterative, and collaborative environments. I set the bar for quality high and aim to be a proactive and candid communicator.

Specialities

Growth & retention

Users impacted

400M+

Philosophy

Ship it (and learn)

An industrious visual communicator interested in the way people interact with technology, design, and each other – today and how it continually evolves.

An industrious visual communicator interested in the way people interact with technology, design, and each other – today and how it continually evolves.

Jun 2023 - Oct 2025

Lead Product Designer, MyFitnessPal

Featured in Apple App Store Essentials: Top 10 Healthy Eating Apps

→ Launched voice logging feature adopted by 300K+ unique users in its first year, averaging 9 uses per week with a 95% conversion rate

→ Redesigned the diary experience, driving an 11% increase in food-logging days and a 23% increase in average revenue per user

→ Increased new users by 1% and new subs by 0.5% for a value of more than $2M with launch of voice logging

Lead Product Designer, MyFitnessPal

Featured in Apple App Store Essentials: Top 10 Healthy Eating Apps

→ Launched voice logging feature adopted by 300K+ unique users in its first year, averaging 9 uses per week with a 95% conversion rate

→ Redesigned the diary experience, driving an 11% increase in food-logging days and a 23% increase in average revenue per user

→ Reduced Voice Log errors by 17.3% and increased conversion by 3.4% with Voice Log Tips feature

→ Increased new users by 1% and new subs by 0.5% for a value of more than $2M with launch of voice logging

Jun 2022 - Jun 2023

Senior Product Designer, Etsy

→ Launched Auto-Reply feature with a 9% adoption rate in the first month of launch. Qualitative feedback produced a 4:1 thumbs up vs thumbs down reaction to launch group.

→ Launched Star Seller Search Filter which increased conversion by 0.6%, resulting in over $1m in additional gross merchandise sales (GMS) over the experiment period.

Received Guiding Principal Award: We commit to our craft

Received Guiding Principle Award: We commit to our craft

Feedback from teammates

Feb 2021 - May 2022

Senior Product Designer, MyFitnessPal

Featured in: Apple App of the Day & Google Play’s Best of 2021

→ Launched Quick Log feature with 50% of foods logged with the new feature

→ Launched fast action buttons for popular tools, increasing usage from less than 10% to more than 63% in the experiment period

→ Designed new empty states that converted cold start users into repeat loggers, increasing recurring subscriptions

Mar 2018 - Feb 2021

Senior UX Designer, GHD Digital

→ Designed and delivered 150+ websites and mobile applications for government organizations, libraries, public transit agencies, and other public-facing institutions

→ Distilled client objectives and complex user flows to create service-driven design for the City of Mississauga (800,000 citizens) 

→ Translated design systems and strict brand guidelines into user-friendly, visually consistent digital products that scaled with client needs

→ Championed UI interactions, microcopy, and accessibility best practices to create intuitive, streamlined user experiences

→ Mentored junior designers, fostering growth in interaction design, design systems, and UX best practices

Senior UX Designer, GHD Digital

→ Designed 100+ intuitive, user-friendly interfaces for mobile and desktop products, collectively serving over 10 million citizens

→ Distilled client objectives and complex user flows to create service-driven design for the City of Mississauga (800,000 citizens)

→ Championed UI interactions, microcopy, and accessibility best practices to create intuitive, streamlined user experiences

→ Mentored junior designers, fostering growth in interaction design, design systems, and UX best practices

→ Led the redesign of GovStack’s calendar feature: unifying views, improving micro-interactions, and streamlining submissions for public-sector users


Jan 2012 - Feb 2021

Senior UX & Product Designer, Freelance

→ Created wireframes, user stories, user journeys, flows, sitemaps and mockups for web and mobile applications (iOS & Android) using Figma, Mural, Adobe XD, and Adobe Creative Cloud


→ Implemented human-centric, accessible, and inclusive design practices following best practices, AODA and WCAG 2.0 standards


→ Created functional prototypes for user testing, conducted and interpreted qualitative and quantitative research and applied findings through iterative design process


→ Provided detailed specifications for developers, exercising a high level of technical acuity with an understanding of front-end technologies

2014 - 2015

Intermediate UI/UX Designer, B+H Architects

2013 - 2014

Visual Designer, Cocreo

2011 - 2013

Graphic Designer, The Pop Shop

Specialities

Growth & retention

Users impacted

400M+

Philosophy

Ship it (and learn)

An industrious visual communicator interested in the way people interact with technology, design, and each other – today and how it continually evolves.

hello@shayne.xyz

LinkedIn

Shayne Heathfield © 2025. Made with ♥ by Shayne Heathfield

hello@shayne.xyz

LinkedIn

Shayne Heathfield © 2025. Made with ♥ by Shayne Heathfield

hello@shayne.xyz

LinkedIn

Shayne Heathfield © 2025. Made with ♥ by Shayne Heathfield

Shayne Heathfield