Shayne Heathfield
Case studies
About
Shayne Heathfield
Case studies
About
B2C x NFT
Connecting wine enthusiasts to an exclusive membership via NFTs
Connecting wine enthusiasts to an exclusive membership via NFTs
Asymmetric Vineyards grants front door access to a new kind of wine club—one that is virtual and brings together everyone who has received a bottle of Asymmetric Cab.
Asymmetric Vineyards grants front door access to a new kind of wine club—one that is virtual and brings together everyone who has received a bottle of Asymmetric Cab.
Industry
B2C / Wine
Project date
2023
Platforms
Mobile
Mobile
Deliverables
→ Mapped out key user journeys and translated them into UX flows
→ Conceptualized three distinct visual identities for the experience
→ Created a lightweight design system for handoff to engineering
About the client, Adam Jackson
→ Adam is a serial tech entrepreneur and investor
→ Founded 4 venture-backed tech firms and invested in 150+ more
Industry
B2C / Wine
Project date
2023
Platforms
Mobile
Approach
I partnered cross-functionally to deliver impactful features and uncovered new opportunities. Following the Product Operating Model (by Silicone Valley Product Group), I partnered with my team to design and test outcome-focused solutions that balanced user value and business impact.
Results
→ Drove seller growth by designing solutions that boosted repeat business and visibility of offers
→ Elevated buyer experience by defining seller quality standards and showcasing top shops
Work in progress
For more details, please visit the desktop version.
For more details, please visit the desktop version.
LO-fi wireframes
Scanning a new bottle
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Work in progress
For more details, please visit the desktop version.
Visual explorations
3 distinct visual approaches
Approved
Direction 1
->Black Label
Clean lines
Full body
Fluid animations
Direction 2
->White Label
Timeless
Elegant
Textured
Direction 3
->Natural Napa
Bold + earthy
Organic textures
Clear space
Work in progress
For more details, please visit the desktop version.
Work in progress
