2023–present

Featured in Apple App Store Essentials: Top 10 Healthy Eating Apps

» Launched Voice logging, quick log, fast actions, and conducted dozens of experiments.

» Launched Quick Log feature with 50% of foods logged with the new feature

2010—2021

» Created wireframes, user stories, user journeys, flows, sitemaps and mockups for web and mobile applications (iOS & Android) using Figma, Mural, Adobe XD, and Adobe Creative Cloud

» Implemented human-centric, accessible, and inclusive design practices following best practices, AODA and WCAG 2.0 standards

» Created functional prototypes for user testing, conducted and interpreted qualitative and quantitative research and applied findings through iterative design process

» Provided detailed specifications for developers, exercising a high level of technical acuity with an understanding of front-end technologies

» Collaborated with internal and external resources to finalize the customer experience (CX) and user experience (UX), translate into visual component requirements (UI) and ensure smooth functional delivery with front-end and back-end developers

2022

» Launched Auto-Reply feature with a 9% adoption rate in the first month of launch. Qualitative feedback produced a 4:1 thumbs up vs thumbs down reaction to launch group.

» Launched Star Seller Search Filter which increased conversion by 0.6%, resulting in over $1m in additional gross merchandise sales (GMS) over the experiment period.

2018–2021

2014–2015

2012–2014