Shayne Heathfield
Case studies
About
Shayne Heathfield
Case studies
About
B2B Enterprise Software Product Design
Transforming complex enterprise workflows into seamless user experiences
Transforming complex enterprise workflows into seamless user experiences
Transforming complex enterprise workflows into seamless user experiences
Transforming complex enterprise workflows into seamless user experiences
GHD: bids&tenders
As the Lead Product Designer, I defined the product vision and design strategy for a modern enterprise-grade procurement platform, replacing manual workflows with a seamless digital experience that reduced errors and improved operational efficiency.
Today, bids&tenders has grown to a network of 175,000 suppliers, with a total bid value of $1.25 billion.
As the Lead Product Designer, I defined the product vision and design strategy for a modern enterprise-grade procurement platform, replacing manual workflows with a seamless digital experience that reduced errors and improved operational efficiency.
Today, bids&tenders has grown to a network of 175,000 suppliers, with a total bid value of $1.25 billion.
As the Lead Product Designer, I defined the product vision and design strategy for a modern enterprise-grade procurement platform, replacing manual workflows with a seamless digital experience that reduced errors and improved operational efficiency.
Today, bids&tenders has grown to a network of 175,000 suppliers, with a total bid value of $1.25 billion.
As the Lead Product Designer, I defined the product vision and design strategy for a modern enterprise-grade procurement platform, replacing manual workflows with a seamless digital experience that reduced errors and improved operational efficiency.
Today, bids&tenders has grown to a network of 175,000 suppliers, with a total bid value of $1.25 billion.
85%
Less time spent tracking documentation
60%
Less time consolidating questions and notifying suppliers
70%
Less time preparing for consensus meetings
MyFitnessPal: Internal Curation Tool
Business Opportunity
MyFitnessPal lacked a centralized, scalable way to curate and maintain food data, resulting in inconsistent taxonomy, poor data quality, and slow updates across the product ecosystem for over 20 million foods. "Food curators" were using an inefficient piece of software to manually edit each food individually.
↑ 40%
increased food taxonomy curation velocity
Solution
I designed a modular, role-based UI that simplified complex data and taxonomy management into intuitive workflows, enabling non-technical teams to curate at scale
I interviewed cross-functional stakeholders to unify the vision for a scalable data-curation platform
After synthesizing the information, I implemented improvements to Curator workflows with a single end-to-end system that allowed them to edit multiple foods at once
Etsy: Star Seller Platform Dashboard
I streamlined seller workflows by reducing friction in creating, managing, and measuring offers and performance standards, leading to better seller adoption and usability
Elevated seller quality standards and transparency by designing clearer guidelines, feedback loops, and tools that motivate sellers to deliver exceptional buyer experiences beyond sales volume
Shipped time-saving features like Auto-Reply to streamline business processes (like messaging), resulting in less time responding to customers
I streamlined seller workflows by reducing friction in creating, managing, and measuring offers and performance standards, leading to better seller adoption and usability
Elevated seller quality standards and transparency by designing clearer guidelines, feedback loops, and tools that motivate sellers to deliver exceptional buyer experiences beyond sales volume
Shipped time-saving features like Auto-Reply to streamline business processes (like messaging), resulting in less time responding to customers
MealSuite: MealSuite Touch
MealSuite Enterprise allows organizations to:
→ Standardize recipes, menus & pricing across locations
→ Control food costs with live, multi-location menu costing
→ Set corporate buying rules & preferred products
→ Easily onboard new sites with consistent standards
My role as an Enterprise Product Designer
I designed modules to display scaled recipes, resident dietary profiles, and touch-screen kitchen workflows—enabling order accuracy and paperless operations for staff
Developed intuitive tablet and bedside ordering flows (Instant Ordering Express & Advance Ordering) so staff could take orders from bedside or tableside, and sync orders directly to the kitchen in real time
Integrated human factors principles into the design and development process, accounting for perceptual, physical, and cognitive abilities in the use of products and services
Results
MealSuite Enterprise allows organizations to:
→ Standardize recipes, menus & pricing across locations
→ Control food costs with live, multi-location menu costing
→ Set corporate buying rules & preferred products
→ Easily onboard new sites with consistent standards
My role as an Enterprise Product Designer
I designed modules to display scaled recipes, resident dietary profiles, and touch-screen kitchen workflows—enabling order accuracy and paperless operations for staff
Developed intuitive tablet and bedside ordering flows (Instant Ordering Express & Advance Ordering) so staff could take orders from bedside or tableside, and sync orders directly to the kitchen in real time
Integrated human factors principles into the design and development process, accounting for perceptual, physical, and cognitive abilities in the use of products and services
Results
MealSuite Enterprise allows organizations to:
→ Standardize recipes, menus & pricing across locations
→ Control food costs with live, multi-location menu costing
→ Set corporate buying rules & preferred products
→ Easily onboard new sites with consistent standards
My role as an Enterprise Product Designer
I designed modules to display scaled recipes, resident dietary profiles, and touch-screen kitchen workflows—enabling order accuracy and paperless operations for staff
Developed intuitive tablet and bedside ordering flows (Instant Ordering Express & Advance Ordering) so staff could take orders from bedside or tableside, and sync orders directly to the kitchen in real time
Integrated human factors principles into the design and development process, accounting for perceptual, physical, and cognitive abilities in the use of products and services
Results
